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Brand strategist for US brands
Remote brand strategy, identity, websites and AI search visibility for US startups and brands, with overlapping hours every working day.
Athul Iyju Jacob is a Dubai-based brand strategist and web developer who works remotely with US companies. He helps founders sharpen positioning, build an identity and website that convert, plan paid media, and get found and cited by AI assistants like ChatGPT, Gemini and Perplexity through Generative Engine Optimization (GEO).
Why US brands are thinking about GEO now
More buyers start their research by asking an AI assistant instead of typing ten keywords into Google. Those assistants recommend brands they can clearly identify and that trusted sources talk about. Getting there means a consistent description of your brand everywhere, structured data, answer-first content and mentions on sites AI already trusts. That is a big part of what I do, and my free GEO readiness check on the tools page is a good place to start.
What US brands need to get right
The US is crowded and paid media is expensive, so a brand that cannot say why it is different in one sentence pays for it in every click. I start with positioning, then make sure the website, ads and content all say the same thing, and that every claim can be backed up.
How I work with US clients
The project runs online. Your morning is my evening in Dubai, so we can meet live and I keep working while you sleep, which often means you wake up to finished work. Quotes are in US dollars.
What I can do for you
- Brand strategy and positioning workshops
- Brand identity and brand guidelines
- Website design and development (WordPress, Elementor, Shopify and hand-coded)
- Meta, Google and Amazon ad strategy
- SEO and GEO, so Google and AI assistants can find and cite you
- Launch and social media strategy
Selected work
- GST Transportcorporate rebrand, brand book and website for a UAE logistics company
- Terracoexhibition stand from 3D concept to show floor
- Spoon Lightingwebsite, 3D product visuals and packaging for 2,000+ lighting products
- First Wave TechnologyAmazon A+ content, Brand Store and an investor brand story
- Elite Supps UAEe-commerce store and social media strategy for a UAE launch
Read next
Questions answered
Can a Dubai-based strategist work with a US company?
Yes. Brand strategy, identity, websites, ads and GEO are fully remote. US mornings overlap with Dubai evenings for live calls.
What is GEO?
Generative Engine Optimization: getting your brand found and cited by AI assistants such as ChatGPT, Gemini and Perplexity. SEO gets you ranked, GEO gets you recommended.
Do you build websites for US startups?
Yes, in WordPress, Elementor, Shopify or hand-coded HTML, with structured data and fast mobile performance built in.
How do you price work for US clients?
Every project is scoped on a discovery call and quoted in US dollars.

