Spoon Lighting

The client

Spoon Lighting offers more than 2,000 high-quality lighting products and blends functionality, innovation and modern lighting design. Its in-house lighting design team also works with architects and designers on architectural and commercial lighting.

The work

We designed the website at spoonlighting.com and created the product representations in house, modelling and texturing lights in 3D so every product could be shown cleanly and consistently. The same visual language carried into packaging design and a set of social media material, including animated posts.

Why 3D

With a catalogue this big, photography alone is slow and inconsistent. 3D visuals let the brand show every product in the same light, angle and quality, and reuse the assets across the website, packaging and social media.