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Athul Iyju Jacob is a brand strategist, digital marketing expert, independent researcher and game developer based in Downtown Dubai, UAE. He has 6+ years of experience across EdTech, e-commerce, healthcare and B2B, is Managing Director of Old Port Solutions LLC, founded the Bengaluru agency Old Port Design LLP, co-founded the tech accessories brand Gaatly, created the wellness games GameHarbor and MindHarbor, vlogs Dubai's food scene on Instagram, and has been featured in Gulf Magazine and Indian Express.

Brand strategy, paid advertising (Meta, Google and Amazon PPC), SEO and Generative Engine Optimization, website development and CRO, brand identity and design, and gamified apps and 3D web experiences, for brands in Dubai, the GCC, India and the UK.

GameHarbor, a 3D virtual arcade for healthy gaming with an AI companion called Ollie, and MindHarbor, an open-world 3D wellness game. Both are published by Old Port Solutions LLC and playable on the web.

Yes. Alongside his brand strategy work, Athul is a food vlogger who reviews restaurants and cafes across Dubai on Instagram as @athuliyjujacob, and he collaborates with F&B brands.

As an independent researcher he studies gamification for digital wellbeing, conversational AI companions, AI search visibility (GEO) and brand behaviour in the GCC.

GEO is the practice of structuring your website and content so AI assistants such as ChatGPT, Gemini, Perplexity and Claude can understand, trust and cite your brand. It combines clear entity data, factual content and crawler access for AI search engines.

A focused brand audit starts from AED 5,000 to 15,000. A full strategy engagement covering identity, messaging and digital strategy ranges from AED 15,000 to 50,000+. Monthly digital marketing retainers run AED 5,000 to 20,000.

Yes. While based in Downtown Dubai, Athul works with clients across the GCC, India, the UK and wider MENA. Brand strategy, paid advertising, SEO and web development are all fully remote-deliverable.