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Brand strategist for UK brands
Positioning, identity, websites and growth for UK businesses, and a local guide for UK brands moving into Dubai and the Gulf.
Athul Iyju Jacob is a Dubai-based brand strategist and web developer who works with UK businesses remotely. He helps UK brands sharpen their positioning, refresh their identity and website, and adapt their brand and marketing for the UAE and GCC when they expand to the Middle East.
UK brands expanding to the Gulf
Dubai is a natural next market for many UK brands: English is widely spoken, the expat community knows British brands, and the region rewards premium positioning. But what works in Manchester does not always work in Dubai. Pricing, seasons like Ramadan, bilingual communication, WhatsApp and local rules on advertising all need a plan. Living in Dubai, I can be your brand's eyes and ears on the ground.
What UK brands need to get right at home
UK buyers are sceptical of hype. Clear, honest positioning, proof you can show, and a website that answers the real questions beat clever taglines. I focus on the one idea people can repeat, then make every touchpoint say it.
How I work with UK clients
We work online, with a three to four hour time difference that leaves most of the UK working day overlapping with mine. If you are visiting Dubai, we can meet in person. Quotes in pounds or dirhams.
What I can do for you
- Brand strategy and positioning workshops
- Brand identity and brand guidelines
- Website design and development (WordPress, Elementor, Shopify and hand-coded)
- Meta, Google and Amazon ad strategy
- SEO and GEO, so Google and AI assistants can find and cite you
- Launch and social media strategy
Selected work
- GST Transportcorporate rebrand, brand book and website for a UAE logistics company
- Terracoexhibition stand from 3D concept to show floor
- Spoon Lightingwebsite, 3D product visuals and packaging for 2,000+ lighting products
- First Wave TechnologyAmazon A+ content, Brand Store and an investor brand story
- Elite Supps UAEe-commerce store and social media strategy for a UAE launch
Read next
Questions answered
Can you help a UK brand enter the UAE market?
Yes. Athul is based in Dubai and helps UK brands adapt positioning, pricing, website and marketing for the UAE and GCC.
Do you work with UK businesses that are not expanding?
Yes. Brand strategy, identity, websites and ads work for UK businesses can all be delivered remotely.
What is the time difference?
Dubai is three hours ahead of the UK during British Summer Time and four hours ahead in winter, so most of the working day overlaps.
How do you price UK projects?
Every project is scoped on a discovery call and quoted in GBP or AED.
