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Marketing tools
Four quick tools I use with clients: plan an ad budget, check unit economics, write a positioning statement and score your AI search readiness.
Ad budget and lead planner
Work out how many leads, customers and how much revenue a monthly ad budget can realistically produce. Drag the sliders or type your own numbers.
LTV to CAC checker
Check whether what you pay to win a customer is healthy compared with what that customer is worth. A ratio around 3 to 1 or better is a common rule of thumb for a healthy business.
Positioning statement builder
Write a clear positioning statement in a minute, using the format I use in client workshops. Be specific: a narrow audience and one difference beat a long list.
More examples in my brand positioning examples.
GEO readiness score
See how ready your brand is to be found and cited by ChatGPT, Gemini, Perplexity and Google AI Overviews. Tick what is already true for your brand.
Read the full GEO guide or check what ChatGPT says about your brand.
These tools give estimates for planning, not guarantees. Real results depend on your market, offer, creative and follow-up. Nothing you type is sent anywhere unless you choose to ask the AI twin: calculations run in your browser.
