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Athul Iyju Jacob
Digital Marketing Strategist · Brand Designer · Web Developer
Athul Iyju Jacob — Brand Strategist Dubai

I'm a results-driven Digital Marketing Strategist with over 6 years of hands-on experience across some of the most demanding verticals — EdTech, E-Commerce, Healthcare, B2B, and Tech.

"I don't just run ads — I build systems that turn attention into revenue."

I founded and scaled a 20-client digital agency from the ground up in Bangalore, managing P&L, teams, and strategy end-to-end. Today, I'm based in Downtown Dubai, working with Altara Social and continuing to drive 3–10× ROI for brands across the MENA region.

My background spans full-funnel paid advertising (Google, Meta, Amazon), technical SEO, conversion rate optimization, and high-performance web development. I've been featured in Gulf Magazine and Indian Express for my entrepreneurial impact.

Beyond brand strategy, I'm a food enthusiast and vlogger — documenting culinary discoveries across Dubai and the region. Follow my food adventures on Instagram at @extraterrestrial_foodie.

Location
Downtown Dubai, UAE
Phone
+971 52 961 4900
Portfolio
Career Journey

EXPERIENCE
TIMELINE

FEB 2026 — PRESENT
Marketing Strategist & Web Developer
Altara Social · Dubai, UAE
Lead paid ads and SEO for B2B, EdTech & healthcare clients, consistently achieving 3–5× ROAS. Managed EdTech enrollment campaigns, built WordPress/Shopify sites with CRO best practices, and drove 400% CRO improvement via A/B testing and on-page SEO.
Google Ads Meta Ads SEO WordPress CRO
APR 2025 — JAN 2026
Digital Marketing & E-Commerce Strategist
Alpha Wave Computers · Cyber Terra Electronics · First Wave Global · Dubai
Achieved 10× sales growth in 4 months across Amazon, Noon & Carrefour via PPC and SEO-optimised listings (1,000+). Reduced ACoS by 35% and restored Amazon account health from 215 to 550+.
Amazon PPC ACoS Helium 10 B2B Pipeline
FEB 2024 — MAR 2025
Brand Designer & WordPress Developer
Magnus Designs LLC · Dubai
Built 25+ optimised WordPress sites across E-Commerce, EdTech & Healthcare verticals. Grew EdTech client enrollments 40–70% through targeted Google Ads & SEO funnels. Executed compliant healthcare campaigns for UAE clinics and wellness brands.
WordPress Healthcare EdTech Elementor
APR 2021 — JAN 2024
Managing Director & Founder
Old Port Design LLP · Bangalore, India
Founded and scaled a 20-client digital agency from scratch across EdTech, Healthcare, E-Commerce, B2B Tech & Professional Services. Drove 40–70% enrollment growth for EdTech clients; achieved 95%+ client retention over 3 years. Full P&L and team management.
Agency Founder P&L Management Full Funnel Team Lead
SEP 2019 — MAR 2021
WordPress Developer · Creative Designer
ThiDiff Technologies, Bangalore / ABM Civil Ventures, Kochi
Built E-Commerce and B2B websites; produced digital ad creatives, branding collateral, and campaign materials for tech, retail, and services clients.
WordPress Graphic Design E-Commerce
Tools & Expertise

SKILLS &
SERVICES

01
Ad Strategy & PPC
  • Google Ads
  • Meta Ads (Facebook/Instagram)
  • Amazon PPC & Sponsored Ads
  • ACoS & ROAS Optimization
  • Audience Segmentation
  • Full-Funnel Strategy
02
SEO & Analytics
  • Technical & On-Page SEO
  • Helium 10
  • Google Analytics 4
  • Looker Studio
  • Google Tag Manager
  • Yandex Metrica
03
Web & CRO
  • WordPress & WooCommerce
  • Shopify
  • Elementor
  • Page Speed Optimization
  • A/B Testing
  • Conversion Rate Optimization
04
EdTech & Healthcare
  • Enrollment Funnels
  • Compliant Ad Copy
  • Patient Acquisition
  • Clinic SEO
  • Trust-Optimized Landing Pages
05
E-Commerce & B2B
  • Amazon · Noon · Carrefour
  • Google Shopping
  • LinkedIn B2B Outreach
  • Reseller Pipeline Development
  • Account Health Management
06
Design & Creative
  • Adobe Photoshop & Illustrator
  • Adobe Premiere Pro
  • Adobe CC Suite
  • A+ Content
  • Brand Identity
  • Ad Creative Design
Credentials

CERTIFICATIONS &
EDUCATION

Advanced Analytics Certification
Google
Tag Manager & Ads Display
Google
Digital Marketing (Garage & Unlocked)
Google
Looker Studio Certification
Google
Business Communication & Teamwork
Infosys
BA Animation & Graphic Design
MG University, Kerala · 2017–2020
READY TO
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